Compliance12 min read
The EU Packaging Regulation (PPWR): What You Actually Need to Do
A practical guide for e-commerce brands, retailers, and warehouses selling into Europe. Registration, reporting, EPR fees, and packaging requirements.
PPWR Readiness Check.
From €2,000 EUR
Stop guessing about PPWR. In under two weeks, you'll know exactly where you stand and what to do next. 80% cheaper than agencies (€10,000–20,000). Learn what PPWR requires.
For brands selling in the EUNo obligation
PPWR takes effect 12 August 2026
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What you get
Here's what a real assessment looks like (anonymized example):
Executive Summary
PPWR Readiness Check
Acme AB · April 2026
45%
ready
Cost of Non-Compliance€340K/year
Germany (€180K) + France (€160K) - unregistered markets
A
RegistrationSweden
Denmark
Germany
France
2 markets blocked - €340K at risk
B
Data CoverageMailer box S90%
Mailer box L90%
Tissue paper75%
Poly mailer33%
Sealing tape33%
3 of 5 SKUs assessable
C
Packaging complianceMailer box S2040
Mailer box L2040
Tissue paper2026
Poly mailerGap
Sealing tapeGap
2 OK · 1 partial · 2 cannot assess
Critical Actions - Before 12 August 2026
01
Register in LUCID (DE)
~2 hrs · Free
02
Register in SYDEREP (FR)
~2 hrs · Free
03
Appoint AR for DE + FR
~1 hr · €500-1500/yr
04
Get recycled content CoC
~30 min · Free
Long-Term Flags - 2030+
Poly mailer: 10-35% recycled plastic required by 2030 [Art. 7]
Sealing tape: composite materials may face Grade C minimum [Art. 6]
Bottom line: 4 actions before 12 August 2026 protect €340K revenue and avoid €230K+ in fines.
Total effort: ~6 hours · Total cost: €500-2000/year · This assessment replaces 20-40 hours of research.
What we assess
PPWR has three core obligation areas. We screen your readiness across all of them.
Registration
Are you registered in every EU market you sell to?
- Per-market registration status
- Authorised Representative needs
- PRO contract status
- Cost of non-compliance per market
Reporting readiness
Do you have the data, processes, and templates to report?
- Data coverage by SKU (30+ fields)
- Supplier data gaps identified
- Workflows and systems assessment
- Report templates and documentation
Packaging compliance
Does your packaging meet requirements?
- Recyclability grade per SKU
- Recycled content status
- 2030 and 2040 future-proofing
- Specific issues to address
How it works
1
Kickoff call
2-hour data gathering session
2
We analyze
5-7 business days
3
Workshop + report
Hands-on session with expert
1
Kickoff call
2-hour data gathering session
2
We analyze
5-7 business days
3
Workshop + report
Hands-on session with expert
Is it worth it?
Without clarity
- 20-40 hours researching requirements yourself
- Unknown gaps until an audit or fine hits
- No clear picture of what to ask suppliers
- Risk of marketplace delisting (Amazon, Zalando)
- Potential fines: €200K (DE), €30K + €20K/day (FR)
With this assessment
- Under two weeks to full clarity
- Exact gaps identified, prioritized by urgency
- Ready-to-send supplier data requests
- Marketplace compliance documented
- 80% cheaper than agencies (€10K-20K)
Common questions
Learn more about PPWR
Deep-dive guides from our knowledge hub
Compliance8 min read
PPWR vs EPR - What's Changing in Packaging Reporting
The EU's packaging reporting requirements are transforming. Learn how the shift from Directive 94/62/EC to the new PPWR Regulation affects your compliance.
Compliance10 min read
What PPWR & EPR Mean for Packaging Buyers
How the EU Packaging Regulation affects procurement teams. Requirements for supplier data, EPR fee optimization, and building a compliant supplier base.
Ready to know where you stand?
Get your personalized action plan—before PPWR becomes urgent.
No obligation after the assessment