All your packaging data in one place
Your suppliers share their packaging data once, and it reaches you automatically. AI reads the files, you approve them in bulk, and every value keeps a link to where it came from.
- Data from every supplier stays up to date
- AI proposes values, and you approve them in bulk
- Every value is traceable to its source
What you get
- 1
Every article, structured
Specs and documents for every article, built from the files your suppliers already have.
- 2
Data collected from your suppliers
We ask your suppliers for what's missing, and every article inherits from its materials.
- 3
Documents kept up to date
Expiring certificates and DoCs are flagged and requested again.
- 4
Reports ready when you need them
PPWR and EPR data per article and market, ready to report or to share with your retailers.
One shared network
Smarter packaging purchasing and reporting, powered by data and AI
Circulate connects you and your suppliers through a single network. Each packaging component you buy has its own live record, created at the source and kept up to date by the supplier. Your purchasing decisions and your PPWR and EPR reporting all draw on that same record, which means no one has to re-enter the same values.
You already have some of this data, and your suppliers have the rest. Circulate invites each supplier to fill in the gaps, so their data arrives structured, verified and ready to use.
The Circulate product database. Supplier files are read into proposed values, a conflict between two files is resolved by a person, the proposals are approved in bulk, and a supplier is asked to fill in two missing values.
Today
All the requirements,
none of the data
Packaging is business-critical, but it isn't your core business. Every item comes with 150+ data points and documents to report, and they sit with your suppliers, each sending them in a different way. Every reporting cycle starts with chasing suppliers and ends with manually compiling all the data.
All your suppliers in one shared network, independent of any single company
Your suppliers add their data once, at the source, and it reaches you complete and always up to date.
We ask your suppliers. They just reply
Your packaging data starts with your suppliers. Material producers and converters upload certificates, specs, DoCs and PCF once, at the source. We only ask them for what we can't find or calculate, and the AI reads the files they already have.
- Short requests to your suppliers, with only the fields that are missing
- No templates or spreadsheets for your team to chase
- Every article inherits from its materials
- Your suppliers might already be using Circulate, with their data already in place
Four steps, and you never retype a spec again.
Upload once. Everything downstream reads from the same record.
What's included
One source of truth for every article and every document
- Your data model
- About 200 fields are ready to use. You choose which ones are must-haves for your markets and retailers.
- Articles inherit
- Change a material once, and every article made from it follows.
- Nothing goes stale
- Missing or expiring documents are flagged and requested again, automatically.
- The proof sits next to the value
- Open any value to see the document and the line it was read from.
- Integrations
- An API connects your database to the systems you already use.
- One network, every supplier
- Every supplier in the same format, always current. Suppliers already in the network share their data with you directly.
What changes when you go digital
How we help
- Supplier data collected for you, in one format
- Every article's data and documents in one place
- PPWR and EPR reports ready when you need them
- Your team free to focus on the business, not on spreadsheets
Common challenges
- Hours spent chasing suppliers for the same data
- Specs, DoCs and certificates spread across inboxes and spreadsheets
- Reports built by hand, with gaps you find too late
- Packaging knowledge dependent on one person
Build in-house or use Circulate?
You could build your own packaging database and collect the data yourself. Here's what that looks like.
| Aspect | Build in-house | Circulate |
|---|---|---|
| Time to get started | 6-12 months | 2-4 weeks |
| Development cost | High upfront cost | No development needed |
| Collecting supplier data | Your team chases every supplier | We ask your suppliers for you |
| LCA & footprint metrics | Source externally | We calculate them |
| Compliance screening | You track regulations | Auto-updated |
| Ongoing maintenance | Your team | We handle it |
Your reports need this data - starting now
PPWR, EPR and CSRD all ask for packaging data in your reports. We collect it from your suppliers and keep it up to date. Each deadline becomes just another report.
2026
PPWR is live
Applied since 12 Aug
2028
DfR Criteria
Design for Recycling rules
2030
Full enforcement
Grade C+, EPR fees
2035
Recycled at Scale
-10% waste target
2038
Grade B required
80%+ recyclability
2026
PPWR is live
Applied since 12 Aug
2028
DfR Criteria
Design for Recycling rules
2030
Full enforcement
Grade C+, EPR fees
2035
Recycled at Scale
-10% waste target
2038
Grade B required
80%+ recyclability
From supplier files to clean packaging data.
In a 20-minute demo, we'll show you what Circulate reads out of a PDF or spreadsheet, and the declaration it generates.